About Samurai Labs · The studio and its founders

About · founded April 2025

A studio that ships, and runs its own products.

Samurai Labs Technologies LLP is a product studio and technology partner registered in India. We design and engineer AI software for the people we work with, then build and operate our own products on the same craft, so the bar we hold client work to is the bar we live with every day.

Founded in 2025, on years of shipping.

The studio was founded on 8 April 2025, but the habit is older than the company. It started from one frustration: most software is sold well and built poorly. We started Samurai Labs to do the opposite, and to prove it by running our own products in the open, not just in a portfolio.

  • Two founders, one bar. Product and engineering answer to the same standard, so intent survives from the first sketch to what a customer actually taps.
  • Client work and our own products. We build for partners like PushOwl, GladMinds, and GimBooks, and we build SellEzzy, EzzyBooks, EzzyService, and PingPilot for ourselves. Both are live and in market.
  • AI where it removes real work. We put models where they take manual steps off a team's plate, not where they make a slide look busy.

The principles we build by.

Five rules that decide what we ship and what we cut. They are not slogans. Each one shows up in the product.

01

Show the work, not adjectives

Real products, real logos, real numbers. Every claim points at something you can open and check: PushOwl's 500k+ Shopify stores, Quick GST Invoice's 4M+ downloads on Google Play, GimBooks' 1M+ downloads and 4.7 rating. Proof over promises.

02

One blade, not an armory

One accent color, one recurring motif, one team for design and engineering. We say no to the extra dashboard and the feature that only demos well, so the product stays sharp instead of sprawling.

03

Practice what we preach

We sell product craft, so our own products carry the same standard. SellEzzy and EzzyBooks are live and out of beta, built on the exact stack we use for client work. If it is not good enough for us to run, it is not good enough to hand over.

04

Earn attention, then get out of the way

We spend effort where it counts: the first version, the hard flow, the moment a new user decides to stay. The rest stays calm and legible. Motion and detail serve the work; they are never the work.

05

Honest by construction

No invented metrics and no invented people. When a figure comes from the team and is still waiting on a final source check, we mark it with an asterisk rather than hide it. What you read here is what is true.

The two people accountable for the work.

Samurai Labs was started by two founders who still write specs, review code, and sit in on the hard product calls.

Vaibhav Pritwani, Founder and CEO of Samurai Labs

Vaibhav Pritwani

Founder and CEO

Runs the studio and owns the relationship with the people we build for. Keeps the roadmap honest and the first version small enough to ship.

Abhishek Tupparwar, Cofounder and CTO of Samurai Labs

Abhishek Tupparwar

Cofounder and CTO

Owns the engineering and the architecture the products stand on. Decides where AI earns its place and where a simpler build wins.

What a partnership with us looks like.

We embed as your product team, not a queue of tickets. One group carries the work from the first call to the version customers use, and stays on for the roadmap after launch.

  • Product engineering. MVPs and full products in weeks: web, mobile, and SaaS, with design and engineering in one room.
  • Applied AI and automation. Agents, document and chat workflows, and automations measured by hours saved, not features shipped.
  • Technology partnership. Architecture, delivery, and the second year. We plan for scale and cost because we run products of our own.

Want to work together?

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